Wednesday, September 20, 2006

What's up with Google Part 2

Well the friendly folks at the Cre8asite Forums helped me discover What was up with google and my site rankings for certain keywords. It turns out that google has different datacenters or servers to help balance the load of the millions of searches it gets everyday. So when you do a search on Google, the datacenter that is the least busy is the one that your search request is passed on to. The variability I was seeing was across the different datacenters, not a variability over time. Does this make me feel better about my rankings? I guess so - at least on a few datacenters I still have my top twenty ranking for personalized story books. One of the members of Cre8asite, softplus, has come up with some search engine tools that allow you to test some of this variability across Google datacenters.

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