Google Base

I started posting items to Google Base when Google moved Froogle posting to Google Base. I had listed all my personalized books on Froogle through the Froogle Merchant pages, and than discovered Google Base when forced to check it out to keep my products posted. So what is Google Base? I am still not sure to be honest, and I think Google is still working that out themselves (it is still in beta testing). Google's answer to "What is Google Base?" is this "Google Base is a place where you can post all types of content and have it show up on Google." OK, good enough, though that is still kind of vague. One thing it does allow for self promotion of web sites and blogs. And you can post things on it even if you don't have a web page or blog (it seems to be getting more blog like as they go along tweaking it.)

So what have I posted there? My products of course, so they will continue to show up on Froogle. Lately I have been posting "Reference Articles" from my MadLuck Books Blog.
These are Product Spotlights, Lists of award winning children's books, and anything else I can think of to promote the website. Where do these items show up? I am not really sure at this point, but I have faith that it is doing some good (I know the Google Bot is crawling from them, so that is something in itself.) The plan I know is for them to show up in regular google searches, but than the question is how will Google rank them? Oh well, one more Google mystery to deal with...